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In February 2017, Iflix announced its official launch in Vietnam. In January 2017, Iflix announced its official launch in Pakistan. It announced its official launch in Brunei on September, and the Maldives in November. In June, Iflix announced its official launch in Indonesia and in August 2016, Iflix announced its official launch in Sri Lanka. In March 2016, Iflix attracted a $45-million investment from European pay-TV giant Sky plc, with Indonesian firm Elang Mahkota Teknologi (Emtek) through its subsidiary, Surya Citra Media (SCM) join the investment. Within the 12-week trial phase of its official launch in Thailand in November, Iflix drew close to 200,000 subscribers. By July, Iflix recorded over 100,000 subscribers, becoming Southeast Asia's fastest growing Internet TV service. The company launched its service in Malaysia and the Philippines one month later, where they also announced the formation of its advisory board, composed of Hollywood business and creative leaders. In April 2015, Iflix announced the completion of a $30 million round of funding, led by international investment firm Catcha Group and telecommunications company Philippine Long Distance Telephone Company (PLDT). The company set out to address a certain set of conditions, which tend to exist universally across emerging markets – prevalence of piracy, inconsistent infrastructure, inconsistent quality and distribution of internet connectivity, expensive and limited mobile data, low paid television penetration, low credit-card penetration and a lack of familiarity with online payment options – through technology and commercial partnerships. Iflix was created for the rapidly growing, emerging middle-class population and their increasing demand for entertainment content.

Iflix was founded by Patrick Grove, CEO of Catcha Group, Mark Britt and Evolution Media, a merchant bank focused on the media, sports, and entertainment industries. As of April 2020, Iflix has more than 25 million active users on its service, with over 2.5 billion minutes viewed in a month. Iflix is currently available in four countries across Asia including Malaysia, Indonesia, the Philippines and Vietnam. The site serves as a digital hosting and distribution platform for Western, Asian regional and local TV shows and films obtained through partnerships with over 150 studios and content distributors globally. Its global headquarters are in Kuala Lumpur, Malaysia.

WeTV iflix, or simply iflix, is a Malaysian free and subscription video on demand (VOD) service focused on emerging markets.